10 Ways to Use Visual Content in Your Social Media Strategy

In a time where scrolling has become a reflex, capturing the audience's attention is more critical and challenging than ever. One proven strategy to break through the noise is incorporating visual content into your social media marketing. 

We’re going to explore ten innovative ways to use visual content to enhance your social media strategy.

Infographics

Infographics can simplify complex data and present it in a digestible and visually appealing format. They are an excellent tool for educating your audience about intricate topics related to your business. Venngage and Canva are among the several tools available to create engaging infographics without needing a graphic design background.

Impactful Videos

According to a study by Wyzowl, 86% of businesses use video as a marketing tool. Videos can help tell a more compelling story about your brand. This medium includes tutorials, customer testimonials, behind-the-scenes footage, and live broadcasts. Remember, quality and relevance are crucial to maintain the audience's engagement.

Interactive Content

Interactive content, such as polls, quizzes, and contests, can boost engagement by encouraging audience participation. Instagram, for instance, offers features like polls, quizzes, and sliders in stories, fostering interaction and keeping your audience engaged.

Share User-Generated Content

Sharing user-generated content (UGC) builds a sense of community and trust. UGC could be customer reviews, photos of customers using your product, or user-submitted ideas and artwork. Always remember to ask permission and give credit when sharing UGC.

Branded Graphics and Quotes

Share your brand values, mission, or company culture through branded graphics or quotes. Tools like Adobe Spark make it easy to design custom graphics. Branded content helps to humanize your brand and make it more relatable to your audience.

Augmented Reality Filters and Lenses

Platforms like Instagram and Snapchat offer augmented reality (AR) filters that you can customize for your brand. These fun and interactive elements can boost your brand visibility when users share content using your filter.

Memes and GIFs

Relatable memes and GIFs can make your brand feel current and approachable. However, ensure any humor aligns with your brand voice and is suitable for your target audience.

Carousel Posts

Platforms like Instagram and LinkedIn allow you to share multiple images or videos in a single post, known as carousel posts. These posts can tell a story or break down information into digestible parts.

Stunning Product Photography

High-quality photos of your products can help showcase them in the best light, highlight features, and convince potential customers of their worth. If budget allows, consider hiring a professional photographer.

Illustrations and Animations

Custom illustrations and animations can make your brand stand out and convey your brand personality. They can be used to explain concepts, tell stories, or simply as decorative elements.

SUMMARY

Visual content is a powerful tool in your social media strategy, making your brand memorable and engaging. As Jennifer Davis, Chief Marketing Officer at Planar Systems, aptly puts it, "In marketing, when you make an impression, it's more likely to stick if it engages several senses."

A successful visual strategy doesn't just involve producing appealing images or videos but making sure that the visual content aligns with your brand identity, communicates your message effectively, and truly engages your audience. Continually test and optimise your visual content based on audience engagement and feedback.

References:

Wyzowl. "Video Marketing Statistics 2022."

Davis, Jennifer. “The Power of Visual Communication.”

Adobe Spark.

Venngage.

Canva.

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