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ANU
Reinventing user journeys for ANU, the number one university in Australia.
Website Audits
User Research
User Personas
Information Architecture
Information Architecture
Wireframing
Prototyping
Agency - Hybrid
Credits
ANU
Reinventing user journeys for ANU, the number one university in Australia.
Website Audits
CREDITS
Agency - Hybrid
User Research
User Personas
Information Architecture
Wireframing
Prototyping
Privacy & Cookies
Terms & Conditions
© 2023 SITU Agency
ANU is a world-leading university in Australia’s capital, with excellence embedded in their approach to research and education. Seeking to attract the world’s finest minds, the project objective was to create a productive and inspiring onsite experience for ANU’s College of Health and Medicine.
The key challenges we faced were:
1. Developing effective and enjoyable onsite user journeys for four connected websites, with ten distinctive user groups.
2. Creating an integrated Information Architecture and content structure that provided a platform for expressing the College's core narrative of collaboration.
3. Ensuring the user experience was hallmarked with the feeling of impact and innovation throughout the website journey.
The Challenge
Working with the education and technology agency Hybrid, we developed a transformative research and development project plan, to drive an effective online website ecosystem. Activities included:
Auditing and User Research:
We executed research gathering and insight creation across user group interviews, website audits, and google analytics. All information was distilled down into a usable format for informing recommendations.
User Personas:
Comprehensive user personas were created. These included critical information such as scenario mapping, user goals, pain points, and beneficial content and functionality, all required to make good strategic UX design choices.
Information Architecture:
We reimagined the Information Architecture of all four websites, creating an ecosystem of interconnected content that considered the needs of a range of stakeholders. Filling in the gaps and giving opportunity for better engagement.
Prototyping:
The project concluded with a wireframe prototype that allowed the the team to test and explore how to get the maximum added value from the insight that had been gathered, ahead of investing in website UI design and development.
The Solution
Working with the education and technology agency Hybrid, we developed a transformative research and development project plan, to drive an effective online website ecosystem. Activities included:
Auditing and User Research:
We executed research gathering and insight creation across user group interviews, website audits, and google analytics. All information was distilled down into a usable format for informing recommendations.
User Personas:
Comprehensive user personas were created. These included critical information such as scenario mapping, user goals, pain points, and beneficial content and functionality, all required to make good strategic UX design choices.
Information Architecture:
We reimagined the Information Architecture of all four websites, creating an ecosystem of interconnected content that considered the needs of a range of stakeholders. Filling in the gaps and giving opportunity for better engagement.
Prototyping:
The project concluded with a wireframe prototype that allowed the the team to test and explore how to get the maximum added value from the insight that had been gathered, ahead of investing in website UI design and development.
The project was successfully concluded in 2023, and is set to be rolled out across the live environment by the ANU internal development team by 2024:
This case study demonstrates the opportunity for online growth that can comes from uncovering friction points and revealing areas of potential through Research and UX Design. All components of insight painted a cohesive picture of what was needed to drive improvements and increase performance — creating on-going value to the client.
The Results
Ilayda Karakas, SEO Consultant,
CMC Markets
“SITU has created an incredibly professional, flexible and modular SEO offering that aligns perfectly with our needs and has proven to deliver.”
Next Project
LYST
ANU is a world-leading university in Australia’s capital, with excellence embedded in their approach to research and education. Seeking to attract the world’s finest minds, the project objective was to create a productive and inspiring onsite experience for ANU’s College of Health and Medicine.
The key challenges we faced were:
1. Developing effective and enjoyable onsite user journeys for four connected websites, with ten distinctive user groups.
2. Creating an integrated Information Architecture and content structure that provided a platform for expressing the College's core narrative of collaboration.
3. Ensuring the user experience was hallmarked with the feeling of impact and innovation throughout the website journey.
The Challenge
Working with the education and technology agency Hybrid, we developed a transformative research and development project plan, to drive an effective online website ecosystem. Activities included:
Auditing and User Research:
We executed research gathering and insight creation across user group interviews, website audits, and google analytics. All information was distilled down into a usable format for informing recommendations.
User Personas:
Comprehensive user personas were created. These included critical information such as scenario mapping, user goals, pain points, and beneficial content and functionality, all required to make good strategic UX design choices.
Information Architecture:
We reimagined the Information Architecture of all four websites, creating an ecosystem of interconnected content that considered the needs of a range of stakeholders. Filling in the gaps and giving opportunity for better engagement.
Prototyping:
The project concluded with a wireframe prototype that allowed the the team to test and explore how to get the maximum added value from the insight that had been gathered, ahead of investing in website UI design and development.
The Solution
The project was successfully concluded in 2023, and is set to be rolled out across the live environment by the ANU internal development team by 2024:
This case study demonstrates the opportunity for online growth that can comes from uncovering friction points and revealing areas of potential through Research and UX Design. All components of insight painted a cohesive picture of what was needed to drive improvements and increase performance — creating on-going value to the client.
The Results
Next Project
LYST
Privacy & Cookies
Terms & Conditions
© 2023 SITU Agency
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Privacy & Cookies
Terms & Conditions
© 2023 SITU Agency
Stay up to date
Social