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Money
Supermarket
Money
Supermarket
Driving organic traffic wins for the leading price comparison website.
Keyword Research
Competitor Analysis
Link Acquisition
Link Acquisition
Content Marketing
Analytics and Reporting
MoneySupermarket, a leading price comparison website sought to improve the organic traffic for three of it’s sub-brands; Broadband Choices, Compare My Mobile, and Sell My Mobile, focusing on link acquisition and content marketing. The primary objectives were to:
Increase the visibility and authority (E-A-T) of specific pages.
Boost organic traffic for all three sub-brands.
Achieve the results using only offsite strategies.
MoneySupermarket, a leading price comparison website sought to improve the organic traffic for three of it’s sub-brands; Broadband Choices, Compare My Mobile, and Sell My Mobile, focusing on link acquisition and content marketing. The primary objectives were to:
Increase the visibility and authority (E-A-T) of specific pages.
Boost organic traffic for all three sub-brands.
Achieve the results using only offsite strategies.
The Challenge
The Challenge
We devised a comprehensive offsite strategy that involved the following tactics:
Keyword Research:
The team conducted in-depth keyword research to identify high-value, relevant, and long-tail keywords with significant search volume and low competition. This process ensured that the content marketing and link acquisition efforts were centered around the most effective keywords to drive organic traffic.
Competitor Analysis:
We performed a thorough competitor analysis to understand the strengths, weaknesses, and strategies of MoneySupermarket's rivals in the market. This analysis provided valuable insights into the best practices, content gaps, and link building opportunities that could be leveraged to outperform the competition.
Link Acquisition:
The team conducted extensive research to identify high-authority websites and industry influencers within the target niche. They then reached out to these sources, securing valuable backlinks that improved the E-A-T of Broadband Choices, Compare My Mobile, and Sell My Mobile.
Content Marketing:
The SEO agency developed a content marketing plan that included creating high-quality, informative, and engaging content relevant to the target audience. This content was then distributed through guest blogging, social media, and press releases to enhance the brands' online visibility and authority.
Analytics and Reporting:
The team closely monitored the progress of the offsite strategies, using advanced analytics tools to track performance metrics, such as organic traffic, backlink profile, and keyword rankings. This data-driven approach allowed for ongoing optimization and fine-tuning of the strategy to maximize the results.
We devised a comprehensive offsite strategy that involved the following tactics:
Keyword Research:
The team conducted in-depth keyword research to identify high-value, relevant, and long-tail keywords with significant search volume and low competition. This process ensured that the content marketing and link acquisition efforts were centered around the most effective keywords to drive organic traffic.
Competitor Analysis:
We performed a thorough competitor analysis to understand the strengths, weaknesses, and strategies of MoneySupermarket's rivals in the market. This analysis provided valuable insights into the best practices, content gaps, and link building opportunities that could be leveraged to outperform the competition.
Link Acquisition:
The team conducted extensive research to identify high-authority websites and industry influencers within the target niche. They then reached out to these sources, securing valuable backlinks that improved the E-A-T of Broadband Choices, Compare My Mobile, and Sell My Mobile.
Content Marketing:
The SEO agency developed a content marketing plan that included creating high-quality, informative, and engaging content relevant to the target audience. This content was then distributed through guest blogging, social media, and press releases to enhance the brands' online visibility and authority.
Analytics and Reporting:
The team closely monitored the progress of the offsite strategies, using advanced analytics tools to track performance metrics, such as organic traffic, backlink profile, and keyword rankings. This data-driven approach allowed for ongoing optimization and fine-tuning of the strategy to maximize the results.
The Solution
The Solution
Tom Gregan, Product Performance Manager
MoneySupermarket Group
“We've worked with several agencies to improve our offsite, none of which have been as effective as the team at SITU.”
It's worth noting that SITU were the only active team working on Compare My Mobile and Sell My Mobile, demonstrating our expertise in driving substantial organic traffic growth using only offsite strategies.
increase in organic traffic for Compare My Mobile
increase in organic traffic for Sell My Mobile
1,250%
900%
increase in organic traffic for Broadband Choices
250%
Our comprehensive and innovative global SEO strategy yielded exceptional results for CMC Markets:
The Results
Tom Gregan, Product Performance Manager
MoneySupermarket Group
“We've worked with several agencies to improve our offsite, none of which have been as effective as the team at SITU.”






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© 2023 SITU Agency
Stay up to date
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