We worked with Coadjute's Chief Marketing Officer and Head of Digital to define and bring to life a website solution would act as a launch pad for successfully introducing Coadjute into the marketplace. Activities included:

Auditing and User Research:

We started by going back to the fundamentals. Clarifying the go-to-market strategy, documenting audience information, segmenting the product features, auditing the current website, and defining what success would look like. From here we were able to establish insight led recommendations and plot a meaningful path forward.

Information Architecture:

The website Information Architecture was established with the goal of giving each audience segment a clear understanding of what the Coadjute Network was, how it could provide them value, and how to engage with network through demos and sandbox testing environments.

Prototyping:

We developed mid-fidelity wireframes of the website providing enough detail to explore how the high-case user journeys would play out. Having the opportunity to experiment and remove any friction from users reaching their goals.

Website Design:

The final step was to take the validated prototype and transition it into high-fidelity design. Following updated brand guidelines, we completed a modern feeling light visual system that helped communicate the seamless experience of adopting the Coadjute Network.